Ever heard the phrase “two-club wind”? If you have, you’re either a golfer or someone familiar with the sport. Infomercial marketers have their own terms, as well. They measure their commercials based on the “MER score.” And real estate attorneys are very familiar with “estoppel certificates.” Every industry has its
Read More
Max Weigand is obsessed with what he calls “the potential gap”—the space between who you are today and who you could be. It is this gap that led him into the podcasting
Max Weigand is obsessed with what he calls “the potential gap”—the space between who you are today and who you could be. It is this gap that led him into the podcasting
Ever heard the phrase “two-club wind”? If you have, you’re either a golfer or someone familiar with the sport. Infomercial marketers have their own terms, as well. They measure their commercials based
