In Australia, Dave Mathews recently launched a podcast for kids (and parents) to listen to while brushing their teeth.\u00a0<\/span><\/p>\n

In our first-ever joint interview, my son Dylan (9) and I talked with Dave about the inspiration behind <\/span>Brushy<\/span><\/i>.\u00a0<\/span><\/p>\n

\u201cOne night, after about the 15th time asking my kids to brush their teeth and them ignoring me, I thought, \u2018There has <\/span><\/i>got<\/span> to be an easier way to get them engaged while they brush!\u2019\u201d <\/span><\/i>Dave shared.<\/span><\/p>\n

Thus, the idea for Brushy\u2014a two-minute show to keep kids entertained while brushing\u2014was born: <\/span>\u201cIt\u2019s an educational podcast, so we talk about things like dinosaurs and elephants. We\u2019ve done one episode on farts, which became one of our most popular. And we finish with a couple of jokes from my daughter,\u201d <\/span><\/i>Dave said.<\/span>\u00a0<\/span><\/i><\/p>\n

Planning to soft launch <\/span>Brushy<\/span><\/i> in November 2019 to solve this (dare I say universal) parenting problem, Dave figured he\u2019d <\/span>\u201cwork it all out slowly.\u201d<\/span><\/i><\/p>\n

Except\u2026<\/span><\/p>\n

\u201cIt got picked up by the Daily Mail, and by a national TV broadcast,\u201d <\/span><\/i>Dave said.<\/span> \u201cIt ended up being one of the best podcast launches we have ever had here in Australia!\u201d<\/span><\/i><\/p>\n

Going in, Dave knew the show offered two very unique aspects: first, it solves a problem for parents while requiring minimal time investment, and second, it\u2019s hosted by a four-year-old\u2014Dave\u2019s daughter.\u00a0<\/span><\/p>\n

\u201cAs a content creator, I do four hours of radio every day. I am <\/span><\/i>always <\/span>looking for any kind of content, so I understand the importance of pitching to a broadcaster with the story already there,\u201d <\/span><\/i>he explained.<\/span><\/h3>\n

And he was right\u2014people (including Dylan) were interested straight away. Covering topics like germs, animals (think hedgehogs, whales, chameleons\u2026), rainbows, babies, and mind-blowing facts, hundreds of kids began tuning in while completing this twice-daily chore.\u00a0<\/span><\/p>\n

Producing the podcast with his own company, Castco Media, <\/span>Brushy<\/span><\/i> is one in a series intended to help solve real-world issues in short increments. Next up? A show for young people about eating disorders. <\/span><\/p>\n

\u201cI\u2019m passionate about this \u2018micro-podcasting\u2019 framework. Short podcasts (two to 10 minutes) to fill in the gaps of the day for different people,\u201d <\/span><\/i>Dave said.<\/span><\/p>\n

Maybe right now, you\u2019re reading this thinking how easy it must be to produce a two-minute podcast.<\/span><\/p>\n

Ah, don\u2019t be deceived!<\/span><\/p>\n

Here\u2019s how long it typically takes to produce that two-minute \u201cgolden nugget\u201d: 15 minutes to write it, 20 to record it, and 90 to produce it.\u00a0<\/span><\/p>\n

In other words, even the shortest show is a labor of love.\u00a0<\/span><\/h2>\n

Personally, I appreciate the way Dave is growing his shows into a network. I\u2019m actually following suit with my six-year top-ranked <\/span>Awaken Your Alpha<\/span><\/i> show. It\u2019s so exciting, to be able to expand into a network as we niche down on specific topics we\u2019re passionate about!\u00a0<\/span><\/p>\n

Speaking of next steps, Dave said, <\/span>\u201cAustralia is really just discovering podcasting, which is crazy. I get to learn from a lot of American podcasters and see what\u2019s been working.\u00a0<\/span><\/i><\/p>\n

\u201cMy history is in radio. The instantaneous nature of getting information out on that platform is great, but you have a lot of restrictions. You are filtered a lot with regulations. I love the fact that podcasting is so free that if you are just true and honest, you will find your audience.\u201d<\/span><\/i><\/p>\n

Brushy<\/span><\/i> is proof that there\u2019s something to be said for \u201cgoing niche\u201d in the world of podcasting. Dave also believes its essential to have a face on your podcast artwork. Choosing not to feature his daughter\u2019s, Dave decided on a cartoon face, instead. Paired with a very clear \u201celevator pitch\u201d description, his show has received quite a bit of attention straight out of the gate.<\/span><\/p>\n

Speaking to that, Dave said:<\/span><\/p>\n

\u201cYou can do the weirdest stuff, and there will be people who connect with you. You can go super niche and find your crew.\u201d<\/span><\/i><\/p>\n

Not only is Dave helping parents all over the world ensure their kids brush their teeth, but he\u2019s also inspiring others to niche podcast, too\u2014including my son! Thanks to this interview, we\u2019ll see where he goes next, as he walks in his dad\u2019s footsteps.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

In Australia, Dave Mathews recently launched a podcast for kids (and parents) to listen to while brushing their teeth.\u00a0 In our first-ever joint interview, my son Dylan (9) and I talked with Dave about the inspiration behind Brushy.\u00a0 \u201cOne night, after about the 15th time asking my kids to brush their teeth and them ignoring me, I thought, \u2018There has got to be an easier way to get them engaged while they brush!\u2019\u201d Dave shared. Thus, the idea for Brushy\u2014a two-minute show to keep kids entertained while brushing\u2014was born: \u201cIt\u2019s an educational podcast, so we talk about things like dinosaurs<\/p>\n","protected":false},"author":1,"featured_media":8804,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"acf":[],"yoast_head":"\n