Imagine five years from now:\u00a0<\/span><\/p>\n

Your podcast is \u201cJoe Rogan successful.\u201d It\u2019s on everyone\u2019s mind, and newscasters reference it when telling their stories.\u00a0<\/span><\/p>\n

While being interviewed, you\u2019re asked, <\/span>\u201cWhat was the tipping point? What made your podcast become a hit?\u201d\u00a0<\/span><\/i><\/p>\n

– Perhaps someone influential stumbled upon it.\u00a0<\/span><\/p>\n

– Perhaps you were a guest on Joe Rogan\u2019s podcast, and the exposure tipped the scales.\u00a0<\/span><\/p>\n

– Perhaps you got to interview someone no one else has.\u00a0<\/span><\/p>\n

– Perhaps you marketed your podcast for syndication, and it worked.<\/span><\/p>\n

– Or, perhaps thousands of people found your individual episodes while searching online.\u00a0<\/span><\/p>\n

Do you ever think through things like that during strategy sessions with yourself and\/or your team? If you do, you know the problem\u2014you can\u2019t predict <\/span>how<\/span><\/i> your success will happen.\u00a0<\/span><\/p>\n

But you can do your best to make sure that every avenue to that success is a possibility. The only speedbump is time\u2026 having enough of it to address the avenues and get everything done as a one-person or small-team podcast.\u00a0<\/span><\/p>\n

You probably know that you could outsource your production needs, but do you know what that entails? What does a professional podcast production team actually do?\u00a0<\/span><\/p>\n

Bradley Denham\u2019s RecordEditPodcast is a professional, full-service firm that does everything podcasters need done, and likely a few things they don\u2019t even know they might need.\u00a0<\/span><\/p>\n

On your path to success, with limited time, which of the following services would be truly beneficial to have someone do for you?<\/span><\/p>\n

Booking Guests<\/b><\/p>\n

Booking guests is a critical task for an interview-based show. From a time standpoint, it involves finding the right people, getting their attention, gaining their interest, piquing their desire, and getting them to take action by agreeing to being a guest. After all that is done, it requires additional follow-up and reminders to make sure that guest actually shows up.\u00a0<\/span><\/p>\n

It may seem like a proprietary task\u2014one only you can do, because of the unique way you go about choosing guests. But don\u2019t let that stop you from outsourcing. You could easily provide a list of guests you\u2019d like to have and the tone you\u2019d like to present when reaching out to them.\u00a0<\/span><\/p>\n

Or, you could have a series of phone calls with your team wherein you share your knowledge and preferences.\u00a0<\/span><\/p>\n

If you\u2019re truly ready to become a successful podcaster, your life will inevitably get busier, and like any company, you\u2019ll need to trust in others to extend your mission. Encapsulating your secret sauce in this area could be a good first step to scaling.\u00a0<\/span><\/p>\n

Show Prep<\/b><\/p>\n

The essence of any show is what the listener hears. Whether it\u2019s an interview show, documentary, or topic conversation, the critical piece is the research completed. From there, the conclusions, questions, and insights gained differentiate an amazing show from \u201cjust another one.\u201d\u00a0<\/span><\/p>\n

From his experience doing show prep, Bradley Denham believes <\/span>\u201cMost people don\u2019t know why they are podcasting.\u201d<\/span><\/i> What most of his clients love about having a team handle show prep is that they aren\u2019t susceptible to going down rabbit trails. Their team keeps in mind what the audience wants.\u00a0<\/span><\/p>\n

Monitoring Live Calls<\/b><\/p>\n

A podcast can\u2019t afford technical problems, delays, or recording issues. There just isn\u2019t enough time or energy to schedule and reschedule calls, either.\u00a0<\/span><\/p>\n

But the angst that comes from worrying about problems doesn\u2019t have to be there. Having to call a partner or guest with the news that you forgot to hit \u201crecord\u201d doesn\u2019t have to happen.\u00a0<\/span><\/p>\n

While it may be considered an insurance policy of sorts, sometimes having the confidence that all the bugs are taken care of means the difference between a relaxed and enjoyable conversation and one that carries a tinge of pre-occupation.\u00a0<\/span><\/p>\n

Editing Audio and Video<\/b><\/p>\n

Editing is truly the art of audio, as exemplified by the <\/span>NPR<\/span><\/i> podcast\u2014they do more than just remove the \u201cums\u201d and \u201cahs.\u201d They have the ability to create seamless conversations that are rich in tone and make the guests and hosts sound amazing.\u00a0<\/span><\/p>\n

Yes, it <\/span>is<\/span><\/i> possible to edit a show to make you and your guest come off as even better versions of yourselves. From a guest\u2019s perspective, would you rather promote a show where you gave a good interview, or one that makes you and your interviewee sound amazing?\u00a0<\/span><\/p>\n

Show Notes\u00a0<\/b><\/p>\n

Seemingly the last thing podcasters focus on is setting up a website for their show and then putting as much energy into the show notes as they do the show itself. And for many, that is the difference between success and failure.\u00a0<\/span><\/p>\n

Show notes are a strategic and powerful aspect of the entire show. The headlines, calls-to-action, and searchability make the difference between a show that creates an audience and one that never does.\u00a0<\/span><\/p>\n

Well-produced show notes are much more than a transcription of the podcast episode, as well. They contain links and are fully edited and readable, while being designed for search engines to find their relevant content.\u00a0<\/span><\/p>\n

Perhaps the best use of outsourcing starts here. There\u2019s a good chance that thousands of people are searching for the content in your shows\u2026 if only they could find you.\u00a0<\/span><\/p>\n

Distribution<\/b><\/p>\n

It\u2019s easy to upload your finished show to your podcast host and have it show up in iTunes, Spotify, and Stitcher. It takes more effort, however, to also load your show up to YouTube, your website, and the social media platforms. Further, if your podcast isn\u2019t on Reels, TikTok, YouTube, and Facebook, it surely can\u2019t be found there.\u00a0<\/span><\/p>\n

Plus, according to Denham, <\/span>\u201cClips are king.\u201d<\/span><\/i> Listening to the show and finding the 15-second segments to turn into sharable, bite-sized clips takes time and energy for sure.\u00a0<\/span><\/p>\n

The great part is, with a service like RecordEditPodcast, it doesn\u2019t have to be yours.<\/span><\/p>\n

Can you imagine what your success looks like five years from now when you\u2019re <\/span>not <\/span><\/i>spending your time and energy on these types of tasks?\u00a0<\/span><\/p>\n

Would you rather find the time to do them well yourself, or maybe take a risk, gamble on yourself, and spend some money to make sure these things get done right?\u00a0<\/span><\/p>\n

Ask yourself, <\/span>\u201cIs this truly a hobby podcast that I only want 50 people a week to hear? Or have I got something special I\u2019d love the world to know about?\u201d<\/span><\/i><\/p>\n

If your answer echoes the latter, consider outsourcing to make it happen.\u00a0<\/span><\/p>\n

 <\/p>\n

February 2022 Issue<\/p>\n","protected":false},"excerpt":{"rendered":"

Imagine five years from now:\u00a0 Your podcast is \u201cJoe Rogan successful.\u201d It\u2019s on everyone\u2019s mind, and newscasters reference it when telling their stories.\u00a0 While being interviewed, you\u2019re asked, \u201cWhat was the tipping point? What made your podcast become a hit?\u201d\u00a0 – Perhaps someone influential stumbled upon it.\u00a0 – Perhaps you were a guest on Joe Rogan\u2019s podcast, and the exposure tipped the scales.\u00a0 – Perhaps you got to interview someone no one else has.\u00a0 – Perhaps you marketed your podcast for syndication, and it worked. – Or, perhaps thousands of people found your individual episodes while searching online.\u00a0 Do you<\/p>\n","protected":false},"author":15,"featured_media":13284,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[69],"tags":[3894,3892,3552,3891,3890,3893,2577,3561,3895],"acf":[],"yoast_head":"\n