Using Adobe Premiere Pro\u2019s game-changing Speech to Text technology, Crooked Media introduces captioning on popular podcasts across their video platforms<\/span><\/em><\/p>\n

SAN JOSE, Calif. \u2014 June 8, 2022<\/strong>\u00a0<\/span>\u2014\u00a0<\/span>Adobe (Nasdaq:ADBE) today announced a partnership with\u00a0Crooked Media<\/span><\/a>, the progressive independent media company that delivers bold content to entertain, inform and inspire action, to make podcasts more accessible, leveraging Adobe Premiere Pro\u2019s Speech to Text technology to caption popular content.<\/span><\/p>\n

At a time when\u00a0<\/span>video and podcasting<\/span><\/a>\u00a0<\/span>are both skyrocketing in popularity, the ability to turn around entertaining, digestible and accessible content on increasingly tight timelines is crucial to the success of any media company. When Crooked Media, a longtime user of Adobe Creative Cloud, committed to making its award-winning content accessible to wider audiences through captioning, it was a natural fit for Adobe and Crooked Media to work together. This partnership is now a reality as Adobe\u2019s industry-leading\u00a0<\/span>Speech to Text\u00a0feature set in\u00a0<\/span>Premiere Pro\u00a0is being used across Crooked Media\u2019s video platforms to caption popular content including interviews and clips from\u00a0<\/span>Pod Save America<\/span><\/em>, the popular political podcast hosted by Crooked founders and former Obama staffers and speechwriters Jon Favreau, Jon Lovett and Tommy Vietor, as well as\u00a0<\/span>Lovett or Leave It<\/span><\/em>,\u00a0<\/span><\/em>Offline<\/span><\/em>,\u00a0<\/span><\/em>Pod Save the World<\/span><\/em>,\u00a0<\/span><\/em>Keep It<\/span><\/em>\u00a0<\/span><\/em>and\u00a0<\/span>X-Ray Vision<\/span><\/em>.<\/span><\/p>\n

\u201cWhen Crooked Media debuted in 2016, we were purely a podcast company, but we quickly learned that video was going to play an important role in helping us reach new audiences and make our content accessible to more people,\u201d said Matt DeGroot, senior director of video production at Crooked Media. \u201cHowever, the tools in the market didn\u2019t offer the speed and accuracy that we needed for our quick production turnaround times. Speech to Text in Premiere Pro allows us to put high-quality captions on all our video content, opening the door for more people to participate in the podcast experience.\u201d<\/span><\/p>\n

\u201cMaking amazing podcasts is Crooked Media\u2019s bread and butter, and we\u2019re big admirers of their work,\u201d said Meagan Keane, principal product marketing manager at Adobe. \u201cIt\u2019s so exciting for us to see Speech to Text in Premiere Pro being used by a company that produces some of the most informational and entertaining podcast content available today, and we are proud to know that it\u2019s helping to make their shows more accessible so that more people can partake in the experience.\u201d<\/span><\/p>\n

As a media company that publishes news analysis and timely commentary, efficiency and accuracy are extremely important for the Crooked Media production team, who aim for just three hours between the moment the producer hits \u201cstop recording\u201d to when the podcast episode is live. However, turning around high-quality captions in a quick time frame can be challenging. Video creators and editors often have to make their captions manually after waiting for the transcription to be created \u2013 which can take longer than 24 hours \u2013 or switch between different tools for various tasks, limiting the use of captions across video content.<\/span><\/p>\n

\u00a0<\/span>Speech to Text in Premiere Pro leverages AI and machine learning to automate the creation of transcriptions and captions, speeding up the tedious and time-consuming process so that the Crooked Media team can get high-quality, precise captions for their video podcasts and social media channels fast, making their content more engaging and accessible without missing a beat.<\/span><\/p>\n

\u00a0<\/span>The podcasting industry has matured and expanded into one of the world\u2019s biggest platforms for people to tell stories, share news and connect authentically with their audiences. Adobe is committed to innovating alongside the growing industry by introducing tools like Speech to Text in Premiere Pro,\u00a0<\/span>Project Shasta<\/span><\/a>\u00a0for AI-powered editing and recording to make audio sound like it was recorded in a studio and Adobe Express\u00a0<\/span>for free podcast cover templates and art<\/span><\/a>.<\/span><\/p>\n

You can learn more about the partnership at the YouTube video\u00a0<\/span>here<\/span><\/a>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Using Adobe Premiere Pro\u2019s game-changing Speech to Text technology, Crooked Media introduces captioning on popular podcasts across their video platforms SAN JOSE, Calif. \u2014 June 8, 2022\u00a0\u2014\u00a0Adobe (Nasdaq:ADBE) today announced a partnership with\u00a0Crooked Media, the progressive independent media company that delivers bold content to entertain, inform and inspire action, to make podcasts more accessible, leveraging Adobe Premiere Pro\u2019s Speech to Text technology to caption popular content. At a time when\u00a0video and podcasting\u00a0are both skyrocketing in popularity, the ability to turn around entertaining, digestible and accessible content on increasingly tight timelines is crucial to the success of any media company. When<\/p>\n","protected":false},"author":1,"featured_media":12754,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3331],"tags":[3264,3262,3261,3265,3263,3267,356,3268,3266],"acf":[],"yoast_head":"\n