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{"id":12547,"date":"2022-04-20T15:32:29","date_gmt":"2022-04-20T22:32:29","guid":{"rendered":"https:\/\/podcastmagazine.com\/?p=12547"},"modified":"2022-06-06T14:48:44","modified_gmt":"2022-06-06T21:48:44","slug":"when-the-wind-shows-up","status":"publish","type":"post","link":"https:\/\/podcastmagazine.com\/when-the-wind-shows-up","title":{"rendered":"When the Wind Shows Up"},"content":{"rendered":"

Five years ago, Aaron Mahnke spent his evenings writing supernatural thriller novels with a splash of folklore (and a lowball glass of bourbon).\u00a0<\/span><\/p>\n

With the intention of creating a free giveaway that would entice people to buy more of his books, Mahnke created a PDF document titled \u201cMy Five Favorite New England Myths.\u201d Just as he was about to export it, he suddenly felt it wasn\u2019t quite right\u2014reading a 10,000-word document would be frustrating on a phone screen. Instead, he thought audio versions of the historical stories would be more appealing. After running the idea by a friend, he was soon convinced to create a podcast.<\/span><\/p>\n

\u201cIn about 48 hours, I named it. I branded it, I built a website, and I learned how to handle podcast hosting and distribution. And then, on March 18th of 2015, I clicked \u2018publish.\u2019 My life has never been the same.\u201d<\/span><\/i><\/p>\n

Lore<\/span><\/i> started as a slow burn. Nine people downloaded his show (himself included, to test whether it all worked or not), and he was thrilled!<\/span><\/p>\n

Soon, word spread, and <\/span>Lore <\/span><\/i>started growing\u2026 but it exploded once it<\/span> landed in iTune\u2019s New and Noteworthy section. By month five, Mahnke had TV offers in his email inbox, and book deals were beginning to surface.<\/span><\/p>\n

Lore<\/span><\/i><\/a> has since achieved 250 million downloads over the past five years, and has transformed into an Amazon Prime TV show and a book series.<\/span><\/h3>\n

Fast forward to the 2020 <\/span>iHeartRadio Podcast Awards<\/span><\/a> where Mahnke was a nominee for best male podcast host. Before the awards began, he was chatting with his friend Nora McInerny, host of <\/span>Terrible, Thanks for Asking<\/span><\/i> and nominee for best female podcast host, about how unlikely it was they\u2019d both win considering the other hosts up for the award. \"\"<\/span><\/p>\n

\u201cMark Maron and Jonathan Van Ness were in my category. Like, how in the world could I come in and go up against those people? I went in with really low expectations, but both Nora and I ended up winning in our categories. We felt like a couple of dummies at the end of the night!\u201d<\/span><\/i><\/p>\n

Under the iHeartRadio podcasting wing, Mahnke and his team have launched three new shows\u2014<\/span>Noble Blood<\/span><\/i> (hosted by Dana Schwartz), <\/span>Unobscured<\/span><\/i>, and <\/span>Cabinet of Curiosities<\/span><\/i>\u2014all of which have been number one on Apple\u2019s podcast charts.\u00a0<\/span><\/p>\n

He has also launched a podcast production company called <\/span>Grim and Mild<\/span><\/i><\/a>, under which all of his iHeartRadio shows will be crafted. The network will serve as a catalogue of additional podcasts for <\/span>Lore<\/span><\/i> fans and more.\u00a0<\/span><\/p>\n

\u201cI have insanely talented people around me to help me do everything I dream up. Playing in the sandbox of history is a really great place to be,\u201d <\/span><\/i>Mahnke shared.<\/span><\/p>\n

The universe pulled him toward that sandbox in fifth grade, when he convinced his parents to purchase a book of mysterious historical events from a Scholastic book catalogue.<\/span><\/p>\n

\u201cThe stories inside changed my life. At that moment, I knew I wanted to tell stories like that to people.\u201d<\/span><\/i><\/h3>\n

The stars also aligned when he discovered the radio program called <\/span>The Rest is History <\/span><\/i>with Paul Harvey. Harvey\u2019s drop-the-mic endings inspired Mahnke to be a compelling storyteller.\u00a0<\/span><\/p>\n

Soaking in all kinds of unsolved mysteries, Mahnke entered college during the start of <\/span>The X-Files.\u00a0<\/span><\/i><\/p>\n

\u201cIt was fun growing up like that. I feel like\u2014especially as a kid\u2014you kind of have that curiosity about things you\u2019re maybe not meant to know about yet,\u201d <\/span><\/i>he said.<\/span><\/p>\n

Mahnke loves that he gets to celebrate \u201cthe outsiders\u201d in history, especially since he began podcasting feeling like an outsider himself.\u00a0<\/span><\/p>\n

\u201cHistory is full of stories we don\u2019t teach in school\u2014stories we don\u2019t talk about all the time. Mostly because we don\u2019t have a tidy answer. The stories don\u2019t have a neat-and-clean explanation. They don\u2019t necessarily have a date, place, and significant importance attached to them. With folklore, there\u2019s a focus on preserving cultural traditions and recording significant events and people. There\u2019s also another area of folklore that\u2019s purely about managing ourselves in society,\u201d <\/span><\/i>Mahnke explained.<\/span><\/p>\n

\u00a0When it comes to offering podcasting advice, Mahnke likens it to flying a kite. There\u2019s only so much you can control. You get to build a beautiful kite, and you can run around the park\u2026 but you can\u2019t control the wind.\u00a0<\/span><\/p>\n

His advice?\u00a0<\/span><\/p>\n

Prepare for when the wind shows up.\u00a0<\/span><\/p>\n

 <\/p>\n

April 2020 Issue
\nAuthor: Leah Falyn<\/p>\n","protected":false},"excerpt":{"rendered":"

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