Holly Shannon\u2019s been described as a business Swiss-Army knife.\u00a0 Might sound a little weird, until you tune in and realize that her top 2% podcast, Culture Factor, is literally cutting through the culture crap.<\/span><\/p>\n

\u201cCulture\u201d has become an overused buzzword in the business space today.\u00a0 So much so that everyone seems to have an opinion on the \u201cright\u201d way to build a company culture (even those who\u2019ve never run a business).\u00a0\u00a0<\/span><\/p>\n

It does lead us to wonder: does the world need another podcast on culture?\u00a0 Yes, if it\u2019s Holly\u2019s.<\/span><\/h3>\n

Because she doesn\u2019t just see culture as creating a mission statement and list of core values to get your team on board with.\u00a0 Instead, she explores culture as a strategy that requires a deep understanding of the human side.<\/span><\/p>\n

As she covers emerging trends and foundational truths, Culture Factor is packed full of episodes that will not only give you insight into key business topics, but also guide you into new perspectives and different ways of approaching the challenges and opportunities inside your business.<\/span><\/p>\n

Holly was a self-admitted \u201cpodcast junkie\u201d before she decided to host her own show.\u00a0 And she knew a podcast was somewhere she could get her message out and create more impact.\u00a0 But her fascination with audio and social marketing soon went beyond the podcast and into Clubhouse and then a second podcast (the \u201cZero to Podcast\u201d podcast is set to launch soon).<\/span><\/p>\n

She\u2019s driven by a core belief that everyone has a story or expertise to share – and that everyone\u2019s voice matters.\u00a0 It\u2019s what inspired her to take what she\u2019d learned from hosting her own podcast, and turn it into the best-selling \u201cZero to Podcast\u201d.<\/span><\/p>\n

In the book, she shared step by step what she\u2019d done to launch and grow her own podcast – both to give others an easy to follow roadmap, and so she could replicate the process for more of her own shows.<\/span><\/h3>\n

What she loves about the podcasting space is that, \u201cpodcasting enables you to create a community of listeners, subscribers, and followers.” But there\u2019s more to it in Holly\u2019s mind than just the community:\u00a0<\/span><\/p>\n

\n
1. Fully Democratized Platforms<\/span><\/li>\n<\/ol>\n

   Everyone has an opportunity to share their message – and to support anyone\u2019s message.\u00a0 You don\u2019t have to fight the social media algorithms to get noticed.<\/span><\/p>\n

   \n
   1. Anyone Can Start a Podcast to Share Their Message<\/span><\/li>\n<\/ol>\n

      There\u2019s a very low barrier to entry in podcasting.\u00a0 You don\u2019t need a huge budget or extensive tech skills.<\/span><\/p>\n

      \n
      1. Podcasting Creates \u201cStreet Cred\u201d as a Thought Leader<\/span><\/li>\n<\/ol>\n

         After Holly launched her podcast, she found people were open to being on her show and she\u2019s been able to interview and learn from a parade of high-level guests.<\/span><\/p>\n

         Three great reasons to podcast, for sure.\u00a0\u00a0<\/span><\/p>\n

         But where Holly\u2019s expertise shines is in the strategic approach she takes to podcasting and business.\u00a0 And her strategy is quite unique: <\/span>offense\/defense.<\/span><\/p>\n

         You\u2019re probably wondering what exactly that means?\u00a0 Here\u2019s how Holly explains it:<\/span><\/h3>\n

         OFFENSE: \u201cThe offensive part of my day starts with me. It consists of a great cup of coffee, exercise, and meditation.\u00a0 Still in offensive mode, I work on client\u2019s podcasts, research and source interviews for my podcast, create content, ghostwrite, record, and work on strategic plans. I then move into a building mode. Ideating on business ideas, articles, and content batch production for social media.\u201d<\/span><\/p>\n

         DEFENSE: \u201cThe defensive part starts when I check my email. It changes the order of how I conduct my work if I do it first thing. So giving myself time to stay offensive as long as possible to maintain a flow state and finish projects is critical. But being defensive does not mean anything negative to me.\u00a0 It\u2019s where new business awaits in my inbox.\u00a0 It\u2019s to participate in social media to respond to DM\u2019s and build community. It is scheduling the work that comes in and starting the process with companies that are ready to have their idea on iTunes.\u201d\u00a0<\/span><\/p>\n

         If you\u2019re thinking, \u201cwell that makes sense\u2026\u201d you\u2019ll love the Culture Factor podcast.\u00a0\u00a0<\/span><\/p>\n

         And, how can you not love a host who admits on Instagram that she got lost at the Gaylord Opryland Resort?\u00a0 We\u2019ve all been there, Shannon.\u00a0 Next time, perhaps just sit down wherever you\u2019re at and record a podcast for us?<\/span><\/p>\n

          <\/p>\n

         October 2021 Issue<\/p>\n","protected":false},"excerpt":{"rendered":"

         Holly Shannon\u2019s been described as a business Swiss-Army knife.\u00a0 Might sound a little weird, until you tune in and realize that her top 2% podcast, Culture Factor, is literally cutting through the culture crap. \u201cCulture\u201d has become an overused buzzword in the business space today.\u00a0 So much so that everyone seems to have an opinion on the \u201cright\u201d way to build a company culture (even those who\u2019ve never run a business).\u00a0\u00a0 It does lead us to wonder: does the world need another podcast on culture?\u00a0 Yes, if it\u2019s Holly\u2019s. Because she doesn\u2019t just see culture as creating a mission statement<\/p>\n","protected":false},"author":4,"featured_media":11245,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[465,1854,1856,1855,1853,1859,1858,1857],"acf":[],"yoast_head":"\n